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Is there a separate widget code and tracking code that need to be installed, and if so, where?

Sure.  In InviteBox campaigns with goal-based rewards, referral contests, and sweepstakes, we have the tracking script for tracking conversions. To have it pop up at the integration step of your setup, you need to choose “Conversion” as the goal. Conversion means that the referral visits a certain page and signs up, purchases, or completes some other action.  The tracking script needs to be placed in the HTML of the page that will be visited after the conversion is complete.  For example, it can be the "thank you" page users see right after the purchase or sign up. Normally this page should not be available for those who didn't complete the necessary action.

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