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I would like to have a customer referral program that allows my customers to receive a $20 reward when they refer 10 people who complete a purchase on our website.

The best way to set this up is to choose a "GOAL BASED REWARD CAMPAIGN" and define your campaign rules to 10 people who convert on your website.  Then when a participant has reached your goal, you will receive a notice letting you know that they need to be rewarded, or your could set it up as a coupon code that would be sent automatically.

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