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It appears that the setup page gives me two options for what the widget can look like. One has round colored circles showing the number of referrals in it, and the links to social media sharing. How can I choose between them?

The widget form depends on the campaign type you choose.  The "Instant Reward" campaign type doesn't have any stats that can be shown to users, so they do not have the three circles.  They just share and get their rewards afterwards and as a result the users do not see those colored circles. You will have these three circles showing the statistics of the participant on all the other campaign types. There are three pages to the widget, the 2nd page is optional.

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