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How do I get my customers to check out the reward I am offering?

One way would be to send out an email to your client base inviting them to participate in your campaign and giving them an idea of the reward you are offering.

Really, the reward you are offering needs to be desirable to your clientele.  It does not need to be expensive to be really desirable.  Also, if you have pretty good traffic to your website, a Sweepstakes with a higher end item like an ipad or mini computer  (depends on your clientele) can sometimes be more inexpensive than giving rewards to each person.    

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